Analytics & data science

Applied data science

Patterns with a practical purpose.

Our analytics and data science work starts with a business question. We explore patterns, assess what the data can tell us, and turn the result into something colleagues can use. Predicting ticket demand is one part of that wider practice.

Start with the decision.

Analysis can help explain what happened, identify a question worth investigating, or estimate what may happen next. Choosing the right approach means understanding the business as well as the data.

Analysts, engineers, and business partners bring different parts of that context. The work connects exploration and modeling with the reporting and applications people use day to day.

In practice

One example: forecasting ticket demand.

  1. Learn from patterns

    Historical ticket-sales data provides a starting point for estimating how demand may develop.

  2. Build the prediction

    Gradient boosting combines small decision trees in sequence, with each learning from errors left by earlier trees.

  3. Make it useful

    The model’s estimates become another input for planning, alongside business context and colleagues’ experience.

  4. Revisit the estimate

    New observations and changing conditions are reasons to keep examining a forecast and its limitations.

Keep the judgment in the loop.

We use gradient boosting through XGBoost for ticket predictions. The interesting part is the connection between the method and the decision: turning patterns in past sales into an estimate that can inform planning for a future game.

A forecast carries uncertainty. Its value depends on clear interpretation and an understanding of what the data covers. The same care applies to an exploratory analysis or a recurring business report: the result needs enough context for someone else to use it well.